23 Best Shopify Plugins for Your Online Store in 2023

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Running a successful online store on Shopify is no small feat, especially in a market saturated with e-commerce websites. With over 500,000 businesses already using Shopify, it's clear that this platform is a top choice for entrepreneurs looking to thrive in the digital marketplace. While Shopify offers a robust set of features, the real magic happens when you start adding plugins (also known as apps) to your store. These plugins can enhance your store's functionality, streamline operations, and ultimately boost your sales. In this comprehensive guide, we'll take you through the 23 best Shopify plugins for 2023, carefully selected to help you achieve your e-commerce goals.

The Importance of Shopify Plugins

Shopify plugins are essential because they allow you to extend the capabilities of your online store. Whether you're looking to improve marketing efforts, enhance customer service, or optimize various aspects of your business, there's a Shopify plugin to help you achieve your goals. These plugins can automate tasks, add new features, and overall make your online store more efficient and customer-friendly.

Now, let's dive into the 23 best Shopify plugins for 2023, divided into categories to help you find the right ones for your specific needs:

Marketing and Customer Relationship Management

1. HubSpot CRM

Visit: HubSpot CRM


  • Free Teir

Starter: $20 per month

  • Professional: $1781 per month

HubSpot CRM is a game-changer for e-commerce businesses. It's a free, all-in-one customer relationship management (CRM) tool that helps you organize, track, and nurture leads and customers. With the HubSpot Shopify app, you can seamlessly sync your online store data into HubSpot, enabling you to personalize and automate your marketing campaigns effectively. One standout feature of HubSpot CRM is its ability to send emails to visitors who've abandoned their shopping carts on your site, significantly increasing conversion rates.

 2. Brevo(formerly Sendinblue) for Shopify

Visit: Brevo


  • Free
  • Starter: $25 per month
  • Business: $65 per month
  • BrevoPlus: Contact Sales

Email marketing is a powerful tool, and Brevo for Shopify helps you harness its potential. This plugin is not only 100% free but also incredibly user-friendly, requiring no coding skills for implementation. With Sendinblue, you can analyze a wide range of email statistics within your Shopify environment, segment your email contacts based on their previous purchases, and more. It's perfect for entrepreneurs with limited email marketing experience.

3. Klaviyo: Marketing Automation

Visit: Klaviyo


  • Free
  • Email: $45 per month
  • Email and SMS: $60 per month

Effective marketing is the key to growing your Shopify store, and Klaviyo is the tool that can help you achieve it. This plugin enables you to stay updated on the latest cues and trends exhibited by your site's visitors, loyal subscribers, and established customers. By harnessing this data, you can fine-tune your marketing strategies to resonate with your target demographic, building genuine relationships with your customers over time.

4. CM Commerce

Visit: CM Commerce


  • Starter: $9 per month
  • Growth: $29 per month

Email marketing is a powerful tool to boost brand awareness and drive revenue. This plugin offers high-converting templates that you can easily edit and use for your email marketing campaigns, making it perfect for entrepreneurs with limited email marketing experience. The plugin's user-friendly dashboard provides insights and reports on your email marketing activities, empowering you to make data-driven decisions to improve your site and increase sales.

Sales and Conversion Optimization

5. SpurIT Upsell Bundled Products

Visit: SpurIT Upsell Bundled Products


  • Basic: $19.95 per month
  • Priority Support: $28.95 per month

Upselling is a tried-and-true method for increasing your average order value, and Bundle Upsell is designed to help you do just that. This Shopify plugin displays products related to those already in a customer's cart, encouraging them to spend more. Additionally, you can create custom bundles for your products with just a few clicks, offering customers attractive package deals. By implementing Bundle Upsell, you'll see a boost in your revenue as customers take advantage of these enticing offers.

6. Wishlist Plus

Visit: WIshlist Plus


  • Free
  • Starter: $14.99 per month
  • Pro: $49.99 per month
  • Premium: $99.99 per month

Adding a wishlist feature to your site can increase sales by a significant margin. Wishlist Plus offers an easy-to-install and customizable solution that doesn't require users to log in to utilize the feature. The plugin also provides valuable metrics and reports on wishlist activities, giving you insights into customer preferences and desires. Armed with this data, you can optimize your site and boost your sales even further.

7. ReferralCandy

Visit: ReferralCandy


  • Premium: $59 per month
  • Plus: $299 per month
  • Enterprise: Contact Sales

Happy customers are your best advocates, and ReferralCandy helps you leverage their goodwill to drive more sales. This plugin automates your referral program, ensuring that customers receive their rewards automatically when they refer a product. ReferralCandy also sends reminder emails to customers who forget to refer a product, nudging them to share their referral links. By incentivizing referrals, you not only retain more customers but also generate additional sales through word-of-mouth marketing.

User Experience and Engagement

8. Userlike

Visit: Userlike


  • Free
  • Team: $90 per month
  • Corporate: $290 per month
  • Flex: Contact Sales

Live chat is a powerful channel for connecting with visitors to your Shopify store, and Userlike is a top-notch solution in this category. This plugin simplifies customer communication by enabling visitors to start a chat with just one click, eliminating the need for them to hunt down your email or phone number. Userlike's real-time and on-site chat functionality allows you to guide visitors through their entire website experience, from landing pages to checkout. This level of engagement helps clear up questions early, generate leads, and boost conversion rates.

9. Social Photos

Visit: Social Photos


  • Basic Plan: $19 per month
  • Advance Plan: $35 per month
  • Premium Plan: $55 per month

Credibility is key for first-time buyers, and Social Photos enhances it through user-generated content on Instagram. When customers tag photos of themselves using your products on Instagram, Social Photos automatically collates these images into a gallery. Each photo can be linked directly to a product page, driving more sales by showcasing social proof. Social Photos pays attention to the quality of displayed photos and offers various display options, enhancing the sense of community on your online shop.

Inventory and Order Management

10. Spocket

Visit: Spocket


  • Free
  • Starter: $39.99 per month
  • Pro: $59.99 per month
  • Empire: $99.99 per month

If you're into dropshipping, Spocket is a Shopify plugin you can't afford to ignore. Designed to make life easier for US and EU dropshippers, Spocket offers a marketplace where you can conveniently search for ideal products based on specific parameters. What's more, you can partner with suppliers located closest to your customers, thereby reducing product shipping times and keeping your buyers happy. Spocket's one-click import feature allows you to add unlimited products with descriptions and images, while its order fulfillment functionalities automatically send customer details to suppliers. With real-time inventory updates, you can maintain accurate stock levels effortlessly.

11. Easyship

Visit: Easyship


  • Free
  • Plus: $29 per month
  • Premier: $69 per month
  • Scale: $99 per month

For Shopify stores dealing with physical products, Easyship simplifies the entire shipping process. This user-friendly shipping app offers discounted shipping rates from over 100 carriers, including FedEx and UPS. You can create workflows to determine which company ships each product based on factors like weight, size, or location, and automate the process to reduce costs. Easyship is a vital tool for ensuring that your customers receive their orders promptly and cost-effectively.

12. Back In Stock

Visit: Back In Stock


  • Free
  • Lite Plan: $19 per month
  • Startup: $29 per month
  • Small Business: $49 per month

Running out of inventory can cost you sales, but Back In Stock helps you regain control. This Shopify plugin allows customers to sign up for back-in-stock email alerts, ensuring they receive automatic notifications when a product is restocked. Not only does this keep customers engaged, but it also provides you with valuable insights into which products are in high demand. The information gleaned from Back In Stock can inform your inventory management and purchasing decisions.

Social Media Integration

13. Outfy

Visit: Outfy


  • Starter: $15 per month
  • Pro: $30 per month
  • Ultimate: $52.5 per month
  • Enterprise: $90 per month

Outfy is your one-stop shop for managing your social media reach. It simplifies the process of promoting your store on social media platforms, saving you time and money in the long run. With Outfy, you can automate the publication of your social media posts, access professionally designed images to enhance your social media presence, connect multiple stores to Outfy for centralized management, create stunning product collages and captions, and utilize hashtags to boost your social media visibility. Make the most of your social media marketing efforts with Outfy and watch your online presence soar.

14. Instagram shop by Sauce

Visit: Sauce


  • Free
  • Essentials: $50 per month
  • Standard: $200 per month
  • Prime: $600 per month

Instagram has become a powerhouse in the fashion industry, with 96% of U.S. fashion brands active on the platform. If you want to tap into Instagram's potential, Instagram shop by Sauce is the plugin for you. It maximizes the value of your Instagram bio link by turning it into an interactive shoppable feed. When users click on the link, they're taken to a feed where they can view and purchase the products featured in Instagram images. This seamless integration between Instagram and your Shopify store creates a compelling shopping experience for your audience.

User Registration and Experience

15. Social Login by DevCloud

Visit: Social Login by DevCloud


  • Basic: $2.99 per month
  • Standard: $4.99 per month
  • Pro: $9.99 per month

Simplify the account creation process for your customers with Social Login. This plugin enables users to create accounts on your Shopify store by logging in with their existing social media credentials, such as Facebook, Twitter, LinkedIn, and more. Social Login streamlines the registration process and includes an admin panel for easy user management. By making it hassle-free for new customers to create accounts, you'll expand your customer base and increase conversions.

SEO and Website Optimization

16. Plug In SEO

Visit: Plug In SEO


  • Essential SEO: $19.99 per month
  • Small Store: $29.88 per month
  • Medium Store: $49.99 per month
  • Large  Store: $79.99 per month

A successful online store needs a steady stream of traffic, and SEO (search engine optimization) is one of the most effective ways to achieve this. Enter the Plugin SEO app, your virtual SEO assistant. This powerful Shopify plugin continually checks your shop for any SEO issues and alerts you if any are found. Plugin SEO reviews critical areas of SEO, including page titles, headings, meta descriptions, site speed, blog post structure, content freshness, and more. By addressing these issues, you can boost your website's visibility in search engine results, attracting more organic traffic to your store.

17. Booster SEO & Image Optimizer

Visit: Booster SEO & Image


  • Free
  • Pro: $39 per month
  • Premium: $69 per month

SEO is an ongoing process that requires constant monitoring and improvement. Booster SEO & Image Optimizer is the perfect Shopify plugin for tracking your SEO campaign's performance and identifying errors that could hinder your search engine ranking. With features such as a no-code platform, SEO score analysis, autopilot SEO management, keyword integration, and revision, this plugin equips you with the tools needed to dominate search engine results.

Cart and Checkout Optimization

18. Hextom: Free Shipping Bar

Visit: Hextom: Free Shipping Bar


  • Free
  • Premium: $9.99 per month

Free shipping is a powerful incentive for online shoppers, and the Free Shipping Bar app is tailor-made for boosting your sales and average cart value. It allows you to add a fully customizable bar to the top of your site, promoting free shipping offers to your visitors. Recent data shows that a whopping 88% of consumers are more likely to shop on a site if they're promised free shipping. With this plugin costing you nothing, it's a no-brainer to implement and reap the benefits of increased sales and higher cart values.

Customer Engagement and Loyalty

19. Growave

Visit: Growave


  • Basic: $9 per month
  • Starter: $19 per month
  • Medium: $49 per month
  • Growth: $99 per month

Growave is a versatile Shopify plugin that adds a Wishlist feature to your online store, allowing visitors to save products of interest before making a purchase. This feature significantly reduces cart abandonment rates and can lead to increased sales. Growave also facilitates customer engagement by allowing shoppers to share their wishlists on social media, creating a sense of community and driving referrals.

20. Bold Memberships

Visit: Bold Memberships


Bold Memberships is a powerful Shopify ecommerce plugin that empowers you to tailor user experiences by displaying or hiding content, products, or prices based on membership type. With built-in payment capabilities, you can charge for memberships and offline services on a recurring basis. Alternatively, you can tag customers and adjust their restrictions without additional charges, granting exclusive access to select offers and products. The intuitive backend admin dashboard simplifies management.

Affiliate Marketing

21. UpPromote

Visit: UpPromote


  • Free
  • Growth: $29.99 per month
  • Professional: $89.99 per month
  • Enterprise: $199.99 per month

For ecommerce businesses venturing into affiliate marketing, UpPromote is an essential Shopify plugin. It offers a range of commission options, enabling you to experiment and find the best strategy for your company. You can create and assign affiliate links and coupons, monitor individual performance, and access detailed reports on sales, orders, and clicks generated by each affiliate. UpPromote also simplifies the process of finding potential ambassadors, such as bloggers, influencers, and content creators, expanding your affiliate network.


Wishlist and Social Proof

22. Loox Product Reviews and Images

Visit: Loox


  • Beginner: $9.99 per month
  • Growth: $34.99 per month
  • Unlimited: $299.99 per month

Loox Product Reviews and Images enhance customer reviews and social proof on your Shopify store. Customers can rate products out of five stars and leave written reviews. What sets Loox apart is its ability to include user-generated photos and videos in reviews, personalizing social proof and making it more authentic. It essentially creates an Instagram-like experience within your Shopify store, showcasing your products in action.

23. Social King

Visit: Social King


  • Free
  • All Features:$4.99 per month

Building credibility with first-time buyers is paramount, and Social King accomplishes this through Instagram. This plugin automatically collects customer-tagged photos featuring your products on Instagram and organizes them into a gallery. Each image can be directly linked to a product page, effectively increasing sales and showcasing social proof. Social King ensures that only high-quality images are displayed, enhancing the overall shopping experience.


These 23 best Shopify plugins for 2023 are essential tools to take your online store to new heights. Whether you're focused on marketing automation, customer engagement, sales optimization, SEO, or any other aspect of your ecommerce business, there's a plugin on this list that can help you achieve your goals. Don't hesitate to explore these plugins and leverage their capabilities to grow your Shopify business.

Remember that the success of your online store is not only about having a great product but also about providing an excellent shopping experience for your customers. These Shopify plugins are designed to assist you in creating that seamless and user-friendly experience, leading to higher conversions, increased sales, and happier customers.

As the ecommerce landscape continues to evolve, staying up-to-date with the latest tools and technologies is crucial for staying competitive. These Shopify plugins are your secret weapons for adapting to the changing market dynamics and ensuring the long-term success of your online business.

About Author

Dhiman Chakma

Dhiman Chakma is a curious e-commerce enthusiast determined to learn, grow, and share. Embracing failures as stepping stones, he empowers others with insights gained from mistakes, turning setbacks into success stories.

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